Minimum Advertised Price (MAP) Policy

Protecting Brand Value and Supporting Fair Competition Across All Channels

At Brand Clarity, LLC, we take pride in the exceptional quality, modern packaging, and retail-ready appeal of our Skinsations product line. To uphold the integrity of the Skinsations brand and support our valued retail and wholesale partners, we’ve established a Minimum Advertised Price (MAP) Policy. This policy helps maintain a fair and competitive marketplace while preserving the perceived value and premium positioning of every Skinsations product.

What is MAP Pricing?

MAP (Minimum Advertised Price) refers to the lowest price a retailer is allowed to publicly advertise a product for sale. It does not dictate the final in-store or checkout price but limits how low the product may be promoted online, in print, or in other public-facing advertising channels.

MAP Policy Guidelines

Guidelines for Advertising Skinsations Products the Right Way.

Minimum Advertised Price (MAP): Skinsations products must not be advertised for less than 15% below MSRP without prior written approval from Brand Clarity, LLC.

Applies Anywhere Pricing is Publicly Shown: Including websites, online marketplaces (Amazon, Walmart, eBay, etc.), social media, email campaigns, and printed materials.

Private Pricing Is Not Subject to MAP: Discounted pricing shared privately with individual customers — such as via email, phone, in-person quotes, invoices, or password-protected portals — is not subject to MAP restrictions.
The MAP Policy applies only to publicly visible pricing. You’re welcome to offer exclusive deals, loyalty discounts, or personalized pricing to your own customer base, so long as those prices are not published in any public-facing marketing or sales materials.

MSRP Reference: MSRP for each product is listed in our current wholesale pricing guide and may be updated at any time.

Bundled Offers: Discounted bundles must still reflect a total advertised value no lower than the MAP of individual items included.

Sales & Coupons: Promotional discounts, coupon codes, sitewide sales, or other marketing campaigns that result in an advertised price below the MAP threshold must be approved in advance and in writing by Brand Clarity, LLC.

Compliance & Enforcement

We actively monitor advertised pricing across all platforms. Violations of this MAP policy may result in the following actions:

Written warning and request to correct

Temporary suspension of wholesale privileges

Permanent termination of wholesale account and future purchasing privileges

Why This Policy Matters

By maintaining MAP pricing, we:

Protect our retail partners from price undercutting

Preserve the perceived value of the Skinsations brand

Ensure a level playing field for both small shops and larger retailers

Uphold consistency across channels, reinforcing trust and professionalism

Ready to Get Started?

Apply in minutes to unlock flexible wholesale ordering, fast and reliable U.S. fulfillment, beautifully branded packaging, and high-margin products your customers will come back for again and again.

For qualified spas, retailers & wellness professionals.
Have a question before you apply? support@skinsations.shop — we’d love to hear from you.

Questions or Exceptions

We understand that promotions and unique sales events arise. If you’d like to run a temporary sale or bundle promotion that falls outside this policy, please contact us in advance at support@skinsations.shop.